You Are Your Brand: Who's Who in Two with Peter Goral
Have you heard the name Peter Goral, yet? If not, it's my pleasure to introduce you to one of my favorite social media personalities. Quick-witted, smart, open, and insightful; Peter is a master at his craft: social media branding.
My friendship with Peter is truly an outcome of the power of social media networking and connecting. Connecting is the operative word here. Although we officially met on Twitter, we also connected on LinkedIn and Facebook. And we didn't just accept each other's request to connect, we actually opened up the lines of communication and learned about one another's business. Fast forward a year and here we are on a video podcast together! We've also grown our network, shared clients and worked together on Dan Bennett's Antipreneur Workshop.
I tell you all of this because it speaks to how Peter works and that he lives his tag line: You Are Your Brand. It's because he's so forthcoming and authentic that he's able to pull the same out of his clients. I could go on and on but I think listening to Peter is a much better option:
Here are some highlights of my talk with Peter:
Karyl: Peter, you have a great tagline and the tagline is "You Are Your Brand" How did you come up with that? What does that mean to you?
Peter: Well, actually, it's probably been said before, and you know I sort of took ownership of it because, as I'm talking to all kinds of people, it didn't matter whether they were individuals or whether they were individuals running big companies: one of the things that was always prominent was the fact that people buy from people they don't buy from buildings and, you know, they buy from the people that are in those buildings.
I took a look at the personality aspect of the business and said, well, really, you know, you are the brand. I know that Adidas and Nike and all those things have nice logos and things like that, but there's people behind that.
I know I've found that if you dug in and you went and looked at those companies, there are some amazing people behind that company. And that's why I thought I'd bring it to the forefront. I didn't call my company that but I hung on to it and I embraced it. And you know and now it's kind of become just part of who I am and what I do.
Karyl: One of the things that you do with your clients, whether they're big or small, is you put them through a process called: The Simple Seven. I would love for you to explain it and why it's really important to your process.
Peter: Okay Reader's Digest version. So it's actually a series of seven simple questions and most corporate guys kind of poo-poo it: "what are you asking me that silly question par?" And I say because it's not about your company and it's not about what you're selling and the service.
I'm really interested in what makes you tick and that's what people want to know what their threshold is for putting themselves out there.
There are many introverts out there who don't like to stand up and don't like to say anything and they're so smart and they run great companies and I tried to get people to see the value behind the real person. Yeah. And it's almost like the questions are kind of silly. In some cases, because it's almost like what's your favorite color?
Karyl: But isn't that funny that a simple question like "what's your favorite color?" just say something about you. And I, I love that about you. I love that you get into the nitty-gritty and then you kind of flip it on its head. It's like, all right, you think these are simple questions, but really we are getting to something way deeper than, you know. Stay tuned...
Peter: There's a psychological value to everything. You know, honestly, because sometimes it even traces back in your own personal history as to what, what made you think that that color was right or made you think that saying that was the wrong thing to do, you know. I try to expose that vulnerability.
Karyl: Authenticity goes a long way. And sometimes I think that that is such an overused word. But the fact of the matter is, we want to know the person behind the brand. Hence: You Are Your Brand.
You have, I think it's three stages that you then go through with your clients. Can you walk us through that?
Peter: Yes, it's fairly simple. And I've always said that if if you can't, if you can't tell somebody in simple terms what it is that you're going to do, then it's probably too complicated and probably never gets done right, but I have a three-stage approach: The first one is awareness.
You just have to let people know. Hi, I'm here. This is Peter. I'm available. Here's the things I like, here's what I do. Here's the area of expertise I travel in and not sell anything. Just let people know.
The next stage is where we get a little deeper. And I call it my thought leadership stage. It's where we actually get quality interaction with the individual who actually starts telling. It's when we use start using video or we start using blogs or we start using maybe demonstrations of some sort that, you know, or even curating valuable things that they've done in the past. Almost testimonial type.
And then the third stage is the most fun stage which is the engagement stage which is I literally walk them through interacting with people.
Don't just post stuff. Look at what the audience is responding to and say something back to them. Even if it's just thank you. As simple as that.
It's a three-stage thing and it's over in 90 days. That doesn't mean your deal's over in 90 days. It just means you start the 90-day cycle again.
I hope you enjoyed your introduction to Peter. Please make sure to watch the video at the top of the page for even more great information.
Thank you for stopping by and remember...
Your Image is Your Business®️
For more information on Peter, check out his social media pages:
For more information on my Executive Image and Personal Branding programs, click here. To contact me directly, please email me at Karyl@thebusinessofimage.com.